By Profession

AI Search Visibility for Solicitors

When someone asks an AI platform "recommend a solicitor for conveyancing near me," your firm should appear. In our UK testing, law firms scored zero on several key AI visibility signals.

The SRA register is treated as ground truth by AI systems when verifying legal entities. If your SRA registration, website description, and directory listings all align, AI platforms build high confidence in your firm. If they contradict, confidence drops.

Why Law Firms Struggle with AI Visibility

Most law firms have invested in Google SEO but have not addressed AI search at all. The result: they rank well on Google but are completely absent from ChatGPT, Claude, and Perplexity answers.

Common issues we find: inconsistent practice area descriptions, outdated directory listings, no structured data connecting the firm to the SRA register, and no presence on the platforms ChatGPT and Copilot draw from.

Our Research

In our audit of UK law firm websites, the sector scored zero on multiple AI visibility signals. This is not because law firms are bad at marketing — it is because the signals AI needs are different from the signals Google needs.