Is AI getting my business information wrong and how do I fix it

A growing number of UK business owners are discovering that AI platforms describe their business inaccurately. ChatGPT might say you offer services you do not provide. Gemini might place you in the wrong city. Perplexity might confuse you with a similarly named competitor. This is not a rare edge case. Understanding why AI misinterprets businesses is the first step toward correcting how your company is represented across AI platforms. AI models build their understanding of your business from every piece of information they can find about you online. When that information is inconsistent, incomplete or ambiguous, the model fills in gaps with its best guess. Those guesses are frequently wrong. ## Why AI gets your information wrong The root cause is almost always signal inconsistency. Your website might describe your business one way, your Google Business Profile another, your Companies House listing another and your various directory entries yet another. Each source tells a slightly different story, and the AI model has to reconcile these into a single coherent description. Common causes include outdated directory listings that still reference old services or previous trading names. Businesses that have pivoted, rebranded or expanded their service range are particularly vulnerable because historical information persists across the web long after the business itself has changed. Another frequent cause is ambiguous website content. If your homepage does not clearly state what your business does, where it operates and who it serves within the first few paragraphs, the model may infer this from other sources that contain less accurate information. Vague taglines such as "innovative solutions for modern challenges" give the model nothing concrete to work with. Name confusion also plays a role. If another business shares a similar name, particularly in the same sector or geography, AI models can merge information from both entities into a single confused profile. This