Guide
Structured Data for AI Search
Content with proper schema markup has a 2.5x higher chance of appearing in AI-generated answers. Structured data is the machine-readable layer that tells AI platforms exactly what your business is and how it connects to the wider web.
In our UK testing, 44% of SME websites have no Organisation schema. AI systems cannot identify who they are from structured data. This is one of the easiest gaps to close.
Essential Schema Types for AI Visibility
Organization + sameAs
Anchors the entity and connects every ecosystem signal back to the canonical source. The sameAs array links to social profiles, directories, and verification platforms.
LocalBusiness
Address, opening hours, contact details. Essential for location-based AI recommendations.
FAQPage
The single most impactful schema type for AI search. Pages with FAQ schema are directly extractable by AI platforms as structured Q&A pairs.
Article + author
Attributes content to a specific person and organisation. AI platforms use author signals to evaluate expertise.
BreadcrumbList
Helps AI understand site hierarchy and topic relationships. Every content page should have breadcrumbs.