Guide

SearchGPT Optimisation

SearchGPT is OpenAI's dedicated search product — a real-time web search feature integrated into ChatGPT. Unlike standard ChatGPT which draws from training data, SearchGPT actively crawls the web to provide current answers.

SearchGPT uses Bing as its primary data source. The top ranking factors are: link quality, relevance, freshness, link quantity, and content depth.

How SearchGPT Differs from Standard ChatGPT

Standard ChatGPT responses draw from training data — what the model learned during training. SearchGPT adds real-time web retrieval on top of this. If your business is well-represented in Bing's index AND has strong entity signals in the training data, you get recommended in both modes.

What to Do

The same work that builds ChatGPT visibility builds SearchGPT visibility: submit to Bing, build consistent entity signals, create structured content that answers real questions, and maintain independent citations across trusted sources.