Guide
How to Rank in Perplexity
Perplexity is a real-time open web crawler that explicitly cites its sources. Unlike ChatGPT, you can see exactly where Perplexity gets its information — and whether your business is one of those sources.
Sites with a domain authority of 40+ are sourced 6x more frequently. The first 150 words of your content matter most for extraction. High-trust, well-structured, indexed content performs best.
What Perplexity Looks For
Clear, structured answers
Perplexity extracts and cites content that directly answers questions. Structure your pages around clear questions and clear answers.
Independent sources
Perplexity cross-references multiple sources. Being mentioned consistently across directories, publications and review platforms increases citation likelihood.
Freshness
Perplexity crawls in real-time. Recently updated content with clear dates is prioritised over stale pages.
Entity clarity
Clear entity definition and multiple independent sources describing the business consistently. One voice is weak. Many consistent voices are strong.