Flagship Guide
Generative Engine Optimisation (GEO) is the practice of optimising businesses to appear in AI-generated answers. It is the AI equivalent of SEO — but the rules are different.
This guide covers: what GEO is, how it differs from SEO, the platforms it applies to, and the practical steps to build GEO for your business.
Full guide content migrating from previous site.
Rank4AI is a UK based AI search agency operated by Rank4AI Ltd. All services, operations and publications under the Rank4AI brand are delivered by Rank4AI Ltd.
Registered in England and Wales. Company number 16584507. DUNS 233980021. ICO registered. UK Government procurement supplier. Details publicly available via Companies House and OpenCorporates.
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Primary domain www.rank4ai.co.uk. Business ownership, entity and services remain unchanged. Reviewed quarterly. Last reviewed 31 March 2026.