Guide
How to Appear in Claude AI
Claude, built by Anthropic, draws from indexed web content and training data. It values clear entity definition and multiple independent sources describing the business consistently.
Claude tends to be more cautious than ChatGPT in its recommendations. It will often qualify its answers with caveats about verification. This means businesses with the strongest, most verifiable entity signals perform best.
What Claude Looks For
Consistent entity definition
Claude cross-references how a business is described across multiple sources. Inconsistency reduces confidence significantly.
Verifiable information
Claude prioritises information it can verify from multiple independent sources. Claims that only appear on your own website carry less weight.
Structured expertise
Depth of content in a specific area signals specialisation. Claude recommends specialists more confidently than generalists.