Guide
ChatGPT SEO — Complete UK Guide
ChatGPT has 900+ million weekly active users. When someone asks it to recommend a business in your category, it either mentions you or it does not. There is no page 2.
ChatGPT's primary web retrieval index is Bing. This means building in the Microsoft and Bing ecosystem is the most direct ChatGPT visibility strategy available. Businesses not submitted to Bing are invisible to ChatGPT web search.
How ChatGPT Decides Who to Recommend
ChatGPT does not rank pages. It interprets entities. It builds a probabilistic model of what your business is, what it specialises in, and how confidently it can recommend you.
The key factors: Bing-indexed content, consistent entity description across multiple sources, structured data, independent citations from trusted sources, and stable positioning over time.
What to Do
Submit to Bing
If your site is not in Bing Webmaster Tools, ChatGPT cannot find you via web search.
Build LinkedIn presence
LinkedIn has a direct data relationship with Microsoft. Copilot weights LinkedIn presence more heavily than any other platform.
Consistent entity description
The same clear description of your business everywhere it appears online. Different descriptions create uncertainty.
Independent citations
Directories, review platforms, press mentions, editorial coverage. One voice is weak evidence. Many consistent voices are strong evidence.